Collection: GShock

The worlds toughest watch was introduced in 1983.

 Kikuo Ibe, the father of G-Shock, was inspired by the sight of a girl bouncing a ball in a park, leading him to devise the "floating module" concept. 

This ingenious approach involved suspending the watch's module within the case with minimal contact points, providing superior shock protection without relying on bulky shock-absorbing materials.

For the full, fascinating, history visit here.